Westward Hilton Hotel Competitive Advantages Case Study

Westward Hilton Hotel Competitive Advantages - Case Study Example It is evident when Enz (472) says that hotel revenue per available room rose from a rate of $66.65 to $123.10 within a period of seven years. In addition, customers could quickly locate the hotel from afar due to its strategic position made it easy to access. The competitive advantages enjoyed by Westward hotel were sustainable. The hotel had the ability to accommodate many transient travelers. Enz (456) says that the hotel was located in a 13-story building with 300 guest rooms. It is evident the hotel was spacious enough to hold a large number of businessmen and visitors at a go. The hotel management had also employed enough staff to cater for the large visitor turn out. Additionally, though transient travelers do not have a demographic preference, the hotel was strategically located for the tourists acting as an added advantage. The human practices and culture at Westward hotel were not easy to imitate for competitors. For the most competitor, time was an essential and significant component in the production. Efficient utilization of time was the primary cause of success in most hotels. Few if none could allow their members of staff to sleep while on duty. Westward was different as they tolerated some of their elderly workers to take a nap. According to Enz (471), the Westward Company was tolerant and trusted their workers. They allowed an older woman, who worked at the laundry, thirty minutes nap daily while on duty. In addition, Westward had a family environment where managers interacted closely with employees. The hotel management took good care of their employees motivating them and their families. They showered their employees with a seasonal gift during festive holidays like Christmas. Enz (471) further states that Westward gave their employees a chance to be and express themselves. In most business e nvironments, employees are expected to stick to the company rules and regulations.

Pick 5 characteristic or stereotypes about Germans that you hold to be Essay

Pick 5 characteristic or stereotypes about Germans that you hold to be true and admire to what extent are they opposite or comparable to American value - Essay Example They do not like to be interrupted once work has started and able to combine contradictory demands of efficiency and quality (Tomalin 18). Germans are very assertive in the sense they take pride in themselves and also regard themselves highly. They have high self-esteem and can communicate very well because they of their assertiveness. Another German trait is efficiency, sometimes brought to the extremes people often term it as cold efficiency or ruthless efficiency to the point of disregarding other peoples feelings as long as the job gets done. They want nothing to get in their way. Germans are also very rational, using logic and reason to pursue and justify their ends. This trait is often brought to extremes also to the point of becoming almost mechanical and it could be used to justify some wrong ends or objectives through twisted logic. Assertiveness and efficiency are two traits which are comparable to American values. On the other hand, I find orderliness and rationalism to be the exact opposites. Americans are fond of doing things they like such as living in a disorderly dorm room or starting several jobs at once. Americans are not so guilt-ridden with angst like the Germans with

Analysis of the Principle of Subsidiarity

Analysis of the Principle of Subsidiarity Introduction The principle of subsidiarity has been in existence for a long time. It was introduced in the Maastricht Treaty. According to the European commissions 18th report it stated what subsidiarity meant which is Subsidiarity is a guiding principle for defining the boundary between Member State and EU responsibilities that is, who should act? If the Union has exclusive competence in a particular area, then clearly it is the Union which should act. If the Union and the Member States share competence, the principle establishes a presumption in favor of the Member States taking action. The Union should only act if Member States cannot achieve the objectives sufficiently and if, by reason of the scale or effects, the Union can achieve them better Subsidiarity serves as a restraining factor for exercising the competence. It may be that the EU has the power to act but can it do it any better? It doesnt deal with powers but rather the question of if it should act? it should if they can do a better job than individual member states. It has strong political significance. This essay shall talk about what the term subsidiarity implies , it would then go forward and discuss where it is found in the treaty, then a brief history of how subsidiarity came to being shall be examined. After which this paper will argue that the principle of subsidiarity has not been effective. At that point the paper will proceed onward to the Lisbon treaty and discuss how the Lisbon Treaty has given more power to the principle of subsidiarity Subsidiarity is the standard which decides when the European Union may make a move if the reason cant be accomplished at the nearby, territorial, national level or if part states makes the move it would have an impact on the points of the European Union. It has been defined by various authors and I will make use of two. Vause argues that subsidiarity is a guideline for contemporary power-sharing between the relatively new institutions of the EU and the constituent Member States that formed the Union.[1], G.A Bermann is of the opinion that subsidiarity expresses a preference for governance at the most local level consistent with achieving governments stated purposes.[2] The principle of subsidiarity is found in article 5(3) of treaty on European Union, It was earlier found in the Maastricht Treaty, Then again, the Single European Act (1987) had officially joined a subsidiarity model into natural arrangement, though without alluding to it unequivocally accordingly.[3] The treaty states that Under the principle of subsidiarity, in areas which do not fall within its exclusive competence, the Union shall act only if and in so far as the objectives of the proposed action cannot be sufficiently achieved by the Member States, either at central level or at regional and local level, but can rather, by reason of the scale or effects of the proposed action, be better achieved at Union level.[4] In other words, it means that the European Union shall not act unless it is under their area of competence level. The principle of subsidiarity intends to have closer relationship between the EU and its citizens therefore allowing actions to be upheld at the local level where paramount.[5] This is a mechanism to promote higher efficiency and transparency of political decisions and respond to demands for accommodation of historically developed traditions.[6] Not long after the treaty of Maastritcht, the treaty of Amsterdam was introduced which gave more significance to the principle of subsidiarity. This was achieved through the Protocol on the Application of the Principles of Subsidiarity and Proportionality which was created in 1999. The protocol required that; The reasons for preferring Community action must be substantiated by the Commission using both qualitative and quantitative indicators; forms of legislation that leave the Member States the greatest room for manoeuvre are to be favored over more restrictive forms of action; The Commission must consult more widely and endeavor to explain more clearly how its proposals comply with the demands of subsidiarity; The Commission must submit an annual report on the application of Article 5 EC.[7] This later became a self-governing principle of the law as seen in Article 5[8]. subsidiarity was initially brought into the EU legal order in the region of environment, in the Single European Act which entered into power in 1987. The Treaty expressed that the Community shall take action relating to the environment to the extent to which [its] objectives [] can be attained better at Community level than at the level of the individual Member States.[9] The principal of subsidiarity came into existence due to the problem of the lost sovereignty in which member states had to give up when they joined the EU. The member states lose some of their independence when they decide to join the community. This therefore brought about disagreements between the member states and the Union, reason being that there was no clear division on the areas which the member state had competence and the areas which the union had competence. The failure of the EU and EC treaty in creating a division between the areas which the union or the member states has competence has caused problems this is due to the fact that both parties always tend to claim regulatory powers.[10] Another problem which arises as a result of subsidiarity is that it assumes the primacy of the central goal and allows no mechanism for questioning whether or not it is desirable, in the light of other interests, to fully pursue this.[11] What this means is that once the community decides to take action, there is no room for member states to question their action because the court usually justifies the actions of the community based on the political notion of the principle of subsidiarity. Subsidiarity is said to be a farthest point on how EUs law practices administrative fitness as in it disallows the Union to abuse its energy subsequently permitting the part states to hold some of its power. Member states have the chance to administer on laws concerning them. It could likewise be contended that the purpose behind the making of the guideline of subsidiarity was to make a restriction on the execution of choice making at the National level for the purpose of the member states. The principle of subsidiarity has it been effective? Subsidiarity is believe to act as a protective measure on the member states to protect their right to still be able to take actions concerning matters which concern them. Although they have the ability to take up task, they do not have a voice. This is said because under the treaty, there is no specification on how to prove how to go about in establishing that the member state will not be able to take up the task. This thereby makes it easy for the community to claim competence.. Gareth Davis argues that subsidiarity has not been in full swing[12] citing scenarios whereby the community took actions determining sports [13]and language[14] which would have been best attended to at national level. This paper will now choose, if the guideline of subsidiarity before the presentation of the Lisbon treaty has been successful. The principle of subsidiarity has been argued that it has not been a success as a legal principle, and is more of a political or policy-based theory, reminiscent of the moral nature of the principle in Catholic social theory, that is aspired to, but difficult to enforce in reality[ Michelle Evans. 2013]. Another motivation behind why the standard of subsidiarity has not been successful is the way that there have been lesser cases and the court of justice of the EU has not struck down any enactment, for the break of the rule.[15] also bearing in mind that most of the cases on subsidiarity, has been won by the commission, The court always found that they had exclusive competence in the areas which they undertook work . As indicated by Estella, this is because of the way that the model subsidiarity case is that in which a Member State is outvoted [in the Council] and thus brings an activity of cancellation against that measure on the ground of subsidiarity[16].Professor Wyatt offered three conceivable motivations to clarify why subsidiarity may so far have neglected to experience its guarantee: Subsidiarity is a principle ill-designed to achieve the objective of ensuring that decisions are taken as closely as possible to the citizen. There is political lack of interest towards the rule or antipathy on the part of the Community institutions and some Member States. There is constitutional indifference or antipathy on the part of the Court of Justice.[17] Professor Weatherill additionally felt that subsidiarity has done little to curb an institutional tendency at EU level to err on the side of centralization rather than preservation of local autonomy. In his perspective, subsidiarity has not so far been a sufficiently capable guideline to battle what he sees as the concentrating propensities of the EU foundations.[18] The Lisbon treaty The Lisbon Treaty has reinforced the part of both the national parliaments and the Court of Justice in checking consistence with the guideline of subsidiarity. The Treaty of Amsterdam (1999) included Protocol (No 2) (of equivalent lawful status to the Arrangement) on the use of the standards of subsidiarity and proportionality. The Protocol set out that any proposed Community enactment ought to be legitimized as to subsidiarity (and proportionality), and determined criteria to be considered when judging whether Community activity is legitimized, including that the issue under thought ought to have transnational angles; that an absence of Community activity or that Member States acting alone would clash with Treaty targets; and that activity at a Community level would deliver clear advantages (over activity at Member State level) by reason of its scale or effect.[ European Council, Treaty Establishing the European Community Protocol 2, 1999.]. The innovation brought by the Lisbon, is the Protocol on the utilization of the standards of subsidiarity and proportionality, which contains a lawful system for a fortified control of the standard of subsidiarity. It opens up the entrance to European law-making process for national parliaments which are given the part of controlling the conformity of authoritative recommendations with the rule of subsidiarity. [19] The Lisbon Treaty came into existence in December 2009[20] and it sets down standards on the results of contemplated sentiments, in light of the quantity of votes originating from national parliaments. Over specific limits, these are generally alluded to as yellow and orange cards. Jean Monnet argues that it opens up the entrance to European law-production process for national parliaments which are given the part of controlling the agreeability of authoritative recommendations with the rule of subsidiarity[21]. She argued further that the ex ante security of subsidiarity was left to the legislatures and their capacity to guard the national administrative skills. The new structure accommodates an ex stake part for the national parliaments. The Treaty of Lisbon improves by partner national Parliaments nearly with the checking of the standard of subsidiarity. It could be argued that the National Parliaments now practices twofold observing, they have a privilege to question when enactment is drafted. They can in this way reject an authoritative proposition before the Commission on the off chance that they consider that the standard of subsidiarity has been breached. Through their Member State, they may challenge an authoritative demonstration under the watchful eye of the Court of Justice of the EU on the off chance that they consider that the standard of subsidiarity has not been watched.[22] This could therefore show that the National Parliament has been given a reasonable amount of power to control the level of intervention from the community which may not be needed. Lisbon Treaty reinforce the national parliaments part and may additionally constitute a generous achievement for regional parliaments with authoritative forces on the off chance that they get to be really aware of the significance of satisfactory investigation of authoritative recommendations. Regarding Subsidiarity within the EU Institutional Framework?]. Under the treaty of Lisbon, Member States or the Committee of the Regions may challenge legislation if they feel it is not in line with the principle of subsidiarity. This is possible under Art 263 TFEU.[23] Conclusion The Lisbon treaty, brought about more awareness of the principle of subsidiarity, this is shown because before an act is enacted, it is required that a draft is sent to all national parliament to see if it fits under the subsidiarity principle. Although, it states that this is not required if there is a state of emergency, Therefore, this essay is of the opinion that the community could easily claim that most of its act is done under a state of emergency . This could however limit the scrutiny process. The Lisbon treaty also introduces the participation of Regional and local parties in the mission for a more united Europe together with a strengthened guideline of subsidiarity and an expanding part allowed to the national parliaments. The improved principle of subsidiarity only focuses on the scrutiny done by the national parliament, it does not solve the problem of EU competence. The EU still mostly gets a higher advantage over the member states when dealing with taking up tasks. In the sense that the national parliaments only serves an advisory role.[24] Therefore it could be argued that there is still much reform to be done to put more effect to the role of national parliaments and also the principle of subsidiarity itself. REFERENCES Case C-415/93, Bosman,[1995] ECR I-4921. Case C-379/87,Groener,[1989] ECR 3967. W Gary Vause, The Subsidiarity Principle in European Union Law American Federalism Compared [1995] Western Reserve Journal of International Law 61, 62. Bermann, G. A.: Taking Subsidiarity Seriously: Federalism in the European Community and the United States. Columbia Law Review, 1994, Vol. 94, No. 2, pp. 339 344. Petr Novak, The principle of subsidiarity (europa.eu 2014) accessed 12 April 2015 TEU art 5(3) Christoph Ritzer, Marc Ruttloff and Karin Linhar, How to Sharpen a Dull Sword The Principle of Subsidiarity and its Control [2006] German law journal 733, 736 Single European Act, Article 130r.4. 1986 A von Bogdandy, J Bast, The European Unions Vertical Order of Competences: the Current Law and proposals for its Reform (2002) 39 CML Rev 227-68. G Davies, Subsidiarity: The wrong idea, In the wrong place, At the wrong time [2006] Common market law review 63, 78 G Davies, Subsidiarity: The wrong idea, In the wrong place, At the wrong time [2006] Common market law review 63, 73 call for evidence on the governments review of balance of competences between the united kingdom and the European union. chapter 2: exploring subsidiarity (parliament.uk 2005) accessed 12 April 2015 Jean Monnet seminar Advanced Issues of European Law Re-thinking the European Constitution in an Enlarged European Union 6th session, Dubrovnik, April 20-27, 2008 [1] W Gary Vause, The Subsidiarity Principle in European Union Law American Federalism Compared [1995] Western Reserve Journal of International Law 61, 62 [2] Bermann, G. A.: Taking Subsidiarity Seriously: Federalism in the European Community and the United States. Columbia Law Review, 1994, Vol. 94, No. 2, pp. 339 344. [3] Petr Novak, The principle of subsidiarity (europa.eu 2014) accessed 12 April 2015 [4] TEU art 5(3) [5] IBID [6] Christoph Ritzer, Marc Ruttloff and Karin Linhar, How to Sharpen a Dull Sword The Principle of Subsidiarity and its Control [2006] German law journal 733, 736 [7] IBID [8] Christoph Ritzer, Marc Ruttloff and Karin Linhar, How to Sharpen a Dull Sword The Principle of Subsidiarity and its Control [2006] German law journal 733, 736 [9] Single European Act, Article 130r.4. 1986 [10] A von Bogdandy, J Bast, The European Unions Vertical Order of Competences: the Current Law and proposals for its Reform (2002) 39 CML Rev 227-68. [11] G Davies, Subsidiarity: The wrong idea, In the wrong place, At the wrong time [2006] Common market law review 63, 78. [12] G Davies, Subsidiarity: The wrong idea, In the wrong place, At the wrong time [2006] Common market law review 63, 73 [13] Case C-415/93, Bosman,[1995] ECR I-4921. [14] Case C-379/87,Groener,[1989] ECR 3967. [15] call for evidence on the governments review of balance of competences between the united kingdom and the European union. [16] Jean Monnet seminar Advanced Issues of European Law Re-thinking the European Constitution in an Enlarged European Union 6th session, Dubrovnik, April 20-27, 2008. [17] chapter 2: exploring subsidiarity (parliament.uk 2005) accessed 12 April 2015 [18] IBID. [19] Jean Monnet seminar Advanced Issues of European Law Re-thinking the European Constitution in an Enlarged European Union 6th session, Dubrovnik, April 20-27, 2008. [20] Vaughne Miller , National Parliaments and EU law-making: how is the yellow card system working? (parliament.uk 2012) accessed 12 April 2015. [21] IBID. [22] Petr Novak, The principle of subsidiarity (europa.eu 2014) accessed 12 April 2015. [23] TFEU Art 263 [24] Jean Monnet seminar Advanced Issues of European Law Re-thinking the European Constitution in an Enlarged European Union 6th session, Dubrovnik, April 20-27, 2008.

Essay --

Disability is a parent in disguise that nurtures and fosters a child through sometimes crippling, but always meaningful pain. One's impairment guides him or her to independently to fend for life's basic necessities. Much like a parent, it is responsible for a person's physical, emotional, and mental development. The novels The Bite of the Mango and A Long Way Gone narrate two different children's traumatic experiences during the Sierra Leone's Civil War and its aftermath. In the two books, disabilities are generally perceived as negative. Nevertheless, both autobiographies illustrate how a girl's and a boy's contrasting disabilities raised them to mature at a younger age without their parent's guidance. Both The Bite of the Mango and A Long Way Gone present each character's disabilities; however, Kamara's diverse disabilities made her stronger than Beah. Kamara's emotional disability from witnessing gruesome murders has strengthened her to plant a positive change in the world. Both characters made a difference in society, but Kamara channeled her strength after seeing, feeling, and hearing pain. Beah physically sees deaths in his own hands from killing others but he is desensitized to murder. Beah is brought up to accept that murdering is a norm and that there is no sympathy in killing people. During the war, he does not have the emotional disability that impaired Kamara. He is unable to rationalize taking innocent lives and therefore, cannot gain moral strengths. In contrast, Kamara is not numbed to this atrocity. Her strength comes from seeing the harsh reality that ignites her desire to change society. Kamara optimistically stated, "We had an important purpose: to help raise awareness of my country's problems" (Kamara and McC... ...ng Way Gone highlight disabilities in each characters, Kamara's disabilities transformed her into a stronger individual. Beah's emotional, physical, and financial disabilities, are not as greatly underlined as the various disabilities in Kamara's novel. Beah ignores much of his disabilities through drugs. As a result, many of his internal problems are temporarily painless. Unlike Beah, Kamara felt the sickening pain of the three main disabilities over the course of the war. Kamara's strength is rooted from accepting her flaws in order to move on in life. This is the main reason that makes her strong. As a replacement of parenthood, disabilities in each character had given them strengths to survive on their own. Disability is a like parent in a way that children may temporarily hate it; and through the journey realize and accept it; and at the end they forgive it.

Zaara Fashion House – New Year Promotional Campaign

Fashions is an exclusive fashion retail store of Bangladesh. It retails women, men, and kids fashionable apparels. Located in a prime zone of Goulash-l in Dacha, it gives customers freedom of choice regardless of their age, location, taste, season, and fashion persona. Established and inaugurated in August 2009, the retail store KARA Fashions has successfully placed itself among the most celebrated and recognized retail stores of the country. The store produces an exclusive array of products and outfits.Most of these are designed and manufactured in house, while he rest are exclusively commissioned from the most talented craftsmen and weavers around the world. Its unique design and features symbolize aristocracy, and target the most elite customers of the country. Thus, KARA Fashions compliments a trendy lifestyle, and always ranks itself one step ahead with the latest styles and designs. Product Offerings KARA Fashions offers different ethnic and aristocratic products to their high end customers. They usually focus on the classy, gorgeous and ethnic products which will quench the aristocratic thirst of their potential customers.The main products that KARA Fashion offer are- Scares, Salsas Kamikaze, Sherwin, Suit, Shirt, Men's accessories, Kids Wear, Jewelry, Cosmetics, Ladies Footwear, Ladies Bag etc. 2. Mission The mission of Kara Fashions Ltd. Is to provide their customers with exclusive products in order to compliment a trendy lifestyle. Thus they refer it as ‘A House of Exclusive Fashions. ‘ 3. Vision Kara Fashions Ltd aims to practice relationship marketing which involves creating, maintaining, and enhancing long-term relationship with their each and every customer. Thus, they believe to stay always one step ahead with the latest styles and designs. . Situation Analysis Today's market is characterized by highly competitive organizations which are all vying for consumer's loyalty. Firms are faced with the challenge to maintain their own competi tive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth. There are also internal factors, components working within the organization which shape the direction of the company. The company's marketing environment influences the business organization directly.This includes the suppliers that deal directly or indirectly to the people within the business organization, the consumers and customers who demand for the products or services offered by the company, and other local stakeholders who influence the decision-making process or affected by the business decisions made by the business firm. As such, the marketing environment of a particular company describes the relationship between firms and the driving forces that control this relationship who are members of a specific industry wherein the relationship is local and the fi rm may exercise a degree of influence.The situation analysis of KARA Fashion House is described according to two types of environment in exists in- 1. Micro Environment 2. SOOT 3. Macro Environment Situational Analysis Figure 1. 1 The Micro Environment The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. In other words, these are elements that can be manipulated, or used to glean information, in order to provide fuller satisfaction to the company's customers.This is accomplished through the manipulation of the variables over which a company has control in such a way as to optimize this objective. 1. 1. 1 The Four As' and the marketing mix The Four As' stands for: 1. Product 2. Price 3. Place 4. Promotion Product- is the market offering. The products KARA offers are exclusive scares, salsas zamia, branded cosmetics, Jewelry, suits, hand bags, s hoes, kids wear and much more. All the products offered are of very high quality. Every product is carefully checked before putting into display.Price- in this context price refers to each KARA product costs. Prices of these reduces are set on the basis of product quality, brands as well as market competitiveness. Place- the location of KARA Fashion House is a great advantage of it. Goulash is one of the most prime and posh area of Bangladesh. So KARA stands in very close distance of the target market. Promotion- the promotion and campaigns would following parts. 1. 1. Employee be describe De elaborately in the KARA Fashion has a very strong line of efficient employees.They are highly dedicated towards works. For better Job involvement and Job satisfaction KARA pays them with a scale higher than the regular salary scale. Moreover, compensations, bonuses, health insurance, performance appraisals are also given in expectation of higher motivation. KARA has around 50 employees working in it. In maintains a great mix of both full time and part time workers whereas 20 are full timers and the rest are part timers. But regardless of everything else KARA ensures they are equally well behaved and helpful towards all the customers.So in a sense, these highly efficient bunches of employees are the greatest resources of KARA Fashion House. 1. 1. 3 Supplier This consists of other business firms or individuals who provide the marketing firm tit raw materials, product constituents, services or, in the case of retailing firms, possibly the finished goods themselves. The buyer/supplier relationship is one of mutual economic interdependence, both parties relying on the other for their commercial well-being.Although both parties are seeking stability and security from their relationship, factors in the supplier environment are subject to change.

Navratri

Navratri is one of the most significant and awaited Hindu festival. The zeal and excitement of the festival is evident all over India way before the actual festival starts. Navratri celebrations in India are grand and everyone wants to be a part of them.Meaning of NavratriNavratri literally means ‘Nine Nights’ in the Sanskrit language. There are various myths associated with the festival and different religions and communities in India have a different way to celebrate the festival but the festival is primarily dedicated to goddess Durga (symbol of power) who is worshipped in nine forms during the nine days of Navratri. The festivities last for nine long days and people indulge in prayers & dancing and singing among other things to appease the goddess Durga.Navratri in IndiaThe Navratri celebrations in India also vary from state to state. Each state has something unique of its own to add to the celebrations of the festival. The Navratri celebrations in the state of Gujar at, Maharashtra, West Bengal, Kerala and Kashmir are popular all across India for being reflective of true Indian culture through traditional dances and pujas (prayers) among numerous other activities.If you wish to travel to any place in India to enjoy the fun and frolic of an Indian festival, then the best option would be the time of Navratri. The interesting rituals associated with the festival contribute to making the celebration a fascinating one.Why is Navratri celebrated?Navratri is celebrated in the honor of goddess Durga who is an impersonation of Shakti (power). The festival celebrates femininity in all its forms. There are several myths associated with the festival incuding the killing of a demon named Mahishasura at the hands of goddess Durga.Which places in India are famous for Navratri celebration?Indian states like Gujarat, West Bengal, Kerala, Kashmir, Mysore and Tamil Nadu are popular for their Navratri celebrations. The Garba of Gujarat and Durga Puja of West Benga l are highlights of Navratri festival in India.What should one eat during the Navratri fast?There are specific food items that one should eat during the Navratri fast. Fasting during Navratri was never as good as it is nowadays. Sabudana, kuttu, Singhade, Aloo (potato) are some of the foods which are consumed in different forms by those who are fasting.What are the main events of Navratri?Goddess Durga is worshipped on all the nine days of the festival in different forms. Different states in India have their own way of celebrating the festival. In West Bengal Durga Puja is held in the last four days of Navratri where larger than life pandals of Durga are decorated and people wear new clothes on each day. Similarly in Gujarat people have dandiya and garba nights where they dance and celebrate.What are the colours of Navratri?There is a custom of wearing a different colour on each of the days of Navratri especially in Gujarat and Maharashtra. The idol of Goddess Durga is also decorate d in different colour of clothes on all days.How is the Navratripooja performed?After taking an early morning bath, a kalash (pitcher) is filled with water and a moli is tied around it. Then the deity is worshipped with vermilion (sindoor), Kumkum, rice, flowers, beetle leaves, beetle nuts, Gulal among other things. The ghee is added to the burning clay pot of fire and people sing Aarti or praises of goddess along.